our-story
Velvet Muse Beauty was born from a simple belief: makeup should feel like art—playful, bold, and unapologetically you.
From vibrant eyes to statement lips, we create color stories that invite everyone to explore, experiment, and express. Our team obsesses over texture, payoff, and wear so that each swipe feels intuitive and looks effortless—on camera, on stage, and in real life.
We’re a small, independent brand with big love for our community. Every launch starts with your feedback and ends with products we personally can’t stop wearing. Whether you’re crafting everyday ease or editorial drama, Velvet Muse is here to inspire your canvas.
What we stand for
- Self-expression: Beauty is personal. There are no rules—only possibilities.
- Color craft: Pigments chosen for impact, blends designed for ease.
- Thoughtful formulas: We iterate, test, and refine so your look lasts.
Welcome to Velvet Muse—who’s your makeup artist? (Hint: it’s you.)